BACK TO HOME

COOKIE POLICY

1. GENERAL

[Heineken Brouwerijen B.V., Tweede Weteringplantsoen 21, 1017 ZD Amsterdam, the Netherlands] (‘HEINEKEN’ or ‘we’ or ‘us’) uses cookies to give you a better online experience. In order to make full use of the HEINEKEN website (‘Website’), your computer, tablet or mobile phone will need to accept cookies. We feel that it is important that you know what cookies our Website uses and for what purposes. This will help to protect your privacy, while at the same time providing you with the best online experience.

2. WHAT IS A COOKIE?

Cookies are small text files containing small amounts of information which are downloaded and may be stored on your user device e.g. your computer (or other internet enabled devices, such as a smartphone or tablet). At HEINEKEN we may use similar techniques, such as pixels, web beacons and device fingerprints. For the sake of consistency, all these techniques combined will be hereafter referred to as ‘cookies’.

This Cookie Policy provides you with information about the cookies we use and why. Our Privacy Policy sets out full details of the other information we may collect and how we may use your personal information.

3. COOKIES USED ON THE WEBSITE

HEINEKEN uses several different types of cookies. Some of these are session cookies which are temporary and allow us to link your actions during a browser session. Session cookies are erased when you close the browser. Other cookies are persistent cookies which remain on your device for the period of time specified in the cookie. The Website uses cookies for the following purposes:

  • FUNCTIONAL COOKIES
    Functional cookies are essential and help you navigate the Website. They enhance the user friendliness of the Website for visitors. These cookies make sure that you only have to pass the age-gate once and that your basket is saved during all the steps of your checkout process. These cookies also help to support website security and basic functionality.


  • ANALYTICS COOKIES
    Analytics cookies help us to understand the behaviour of our visitors and the usage of the Website in an aggregated manner. For instance, we can use these cookies to gain insight into how our visitors use our Website. This means we can find out what works and what doesn’t, it allows us to continuously improve the Website, and measure how effective our advertising and communication is.


  • We use Google Analytics cookies Google Analytics cookies to obtain an overall view of visitor habits and visitor volumes, and to help improve the overall experience on our website. You may refuse the use of cookies by selecting the appropriate settings on your browser as described above. Furthermore you can prevent Google’s collection and use of data (cookies and IP address) by downloading and installing the browser plug-in available under https://tools.google.com/dlpage/gaoptout?hl=en-GB#. You may disable the use of Google Analytics by using the link disable Google Analytics. This link creates an opt-out cookie which prevents the further processing of your data. For more information about Google Analytics cookies, please see Google's help pages and privacy policy:
    Google's Privacy Policy.
    Google Analytics Help pages.

  • SOCIAL MEDIA COOKIES
    The Website allows cookies of third party social networks (e.g. Facebook, YouTube, Twitter, LinkedIn). This enables you to share content of the Website on social networks. These third parties may use cookies for their own purposes. HEINEKEN has no influence over how these social media networks make use of your data. For more information regarding the cookies set by the social media networks please refer to their own privacy and cookie policies.


  • ADVERTISING COOKIES
    Advertising cookies will remember your product and page preferences and in general that you visited the Website. We strive to provide you with advertisements relevant to you and your interests on other online platforms, where available on the basis of your visits and surfing behaviour on our Website and other third party websites. Based on these interests, we develop a segmented profile and then adapt the content and the advertisements on our website for various groups of customers.
    Third parties that set cookies via our website may also try to find out what your interests are in this way, and this information may also be used to present you with content or advertisements that appear more likely to be of interest to you on other, non-HEINEKEN websites. In this case, the information about your current website visit may be combined with information from previous visits to websites other than ours.
    These advertising cookies are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of advertisements.
    Even if these advertising cookies are not used, please note that you will be provided with advertisements on our site; however, these advertisements will not be tailored to your interests. These advertisements can, for instance, be modified according to the content of the website. You can compare this type of content-related Internet advertisements with advertising on television. If, say, you are watching a cookery programme on TV, you will often see an advertisement about cooking products during the advert breaks while this programme is on.


4. CONTROL YOUR COOKIE SETTINGS

Once you have given us your agreement to the use of cookies, we shall store a cookie on your computer or device to remember this for next time. If you wish to withdraw your cookie consent at any time, you will have to delete our cookies using your internet browser settings. You should do this through the browser settings for each browser you use. Please be aware that some of our services will not function if your browser does not accept cookies. However, you can allow cookies from specific websites by making them “trusted websites” in your internet browser. The following links may assist you in managing your cookies settings, or you can use the 'Help' option in your internet browser for more details.

Internet Explorer: https://support.microsoft.com/en-us/help/17442/windows-internet-explorer-delete-manage-cookies
Mozilla Firefox: http://support.mozilla.com/en-US/kb/Cookies
Google Chrome: http://www.google.com/support/chrome/bin/answer.py?hl=en&answer=95647
Safari: http://support.apple.com/kb/PH5042
Opera: http://www.opera.com/help/tutorials/security/privacy/
Adobe (flash cookies): https://www.adobe.com/support/flash/downloads.html

To block Google Analytics cookies specifically, you can install the “Google Analytics Opt-out Browser Add-on” provided by Google.

5. COOKIE OVERVIEW

Below is a full list of the cookies used on the Website of HEINEKEN:

5.1 Functional Cookies

NAME PERSISTENCY DESCRIPTION SOURCE
Strongbow#lang Session Stores language preference strongbow.com
_RequestVerificationToken Session Verification to prevent automatic form posting. strongbow.com
ASP.NET_SessionId Session Unique ID per session to reduce loading times. Technically necessary. strongbow.com
AgeGatewayAllowed Session Required for the Agegateway logic of the platform strongbow.com
AgeGatewayCod Session Required for the Agegateway logic of the platform strongbow.com
AgeGatewayCoo Session Required for the Agegateway logic of the platform strongbow.com
AgeGatewayDarkMarket Session Required for the Agegateway logic of the platform strongbow.com
AgeGatewayDob Session Required for the Agegateway logic of the platform strongbow.com
AgeGatewayFacebookValidated Session Required for the Agegateway logic of the platform strongbow.com
AgeGatewayGreyMarket Session Required for the Agegateway logic of the platform strongbow.com
PREF 10 years Unique identification to each visitor that views videos. Youtube
VISITOR_INFO1_LIVE 240 days Remembers if YouTube needs to show the old or new interface style. Youtube
YSC Session Unique identification to each visitor that views videos. Youtube

5.2 Analytics Cookies (See section 3c of this Policy)

NAME PERSISTENCY DESCRIPTION SOURCE
_ga 2 Years Analytical cookie that measures visits anonymously Google
_gid 24 hours Analytical cookie that measures visits anonymously Google
_gat_UA-* 1 minute Analytical cookie that measures visits anonymously Google
c_user, datr, fr, locale, pl, presence,sb, wd, xs Varies Facebook Connect cookies for age gate functionality Facebook
Sto-id-farm* 12 hours Infrastructure cookie strongbow.com

5.3 Advertising cookies

NAME PERSISTENCY DESCRIPTION SOURCE
IDE, NID, Session

Google uses cookies like NID and SID to help customize ads on Google properties, like Google Search. For example, we use such cookies to remember your most recent searches, your previous interactions with an advertiser’s ads or search results, and your visits to an advertiser’s website. This helps us to show you customized ads on Google.

We also use one or more cookies for advertising we serve across the web. One of the main advertising cookies on non-Google sites is named ‘IDE‘ and is stored in browsers under the domain doubleclick.net.

https://www.google.com/intl/en/policies/technologies/types/

Google

6. CONCLUDING REMARKS

We will keep this Cookie Policy under review and make updates from time to time. Any changes to this Cookie Policy will be posted on our Website page and to the extent reasonably possible, will be communicated to you. You can consult this web page for the latest version.

If you have any further questions and/or comments, please contact us via this with a data privacy request.