Enjoy Strongbow responsibly
Enjoy Strongbow responsibly
"Enjoy Strongbow Responsibly” is our commitment to encouraging the responsible enjoyment of cider, with moderation and as part of a healthy lifestyle.
Strongbow has an active role to play in promoting responsible and moderate consumption. We have made a commitment to make moderate consumption aspirational through the Strongbow brand and our ongoing pledge is to spend at least 10% of our marketing budget on Responsible Consumption campaigns.